Make music more accessible
One of the main goals of Heliosfero is to make music more accessible. Many people in the world still do not have access to music teachers or live concerts, and if we want future audiences and performers, then we need to reach out in new ways. This became even more clear during the pandemic when the classical music industry cancelled so many live performances, and artists were forced to come up with new ways of connecting with audiences without a traditional concert hall approach.
Heliosfero aims to change the traditional approach of classical music concerts and conservatories to a more holistic approach to performing and teaching music.
We utilize more technology to teach at the Heliosfero Music Academy and share performances, by making lessons and all of our concerts available online.
How do we do this?
First, we utilize more technology to teach at the Heliosfero Music Academy and share performances, by making lessons and all of our concerts available online.
Second, we want to introduce new casual audiences to classical music in accessible, informal and comfortable locations, like The Soda Pop Shop in the Fenix Food Factory and the Jordy’s Bakery new pizza restaurant Pizza Roffa. We also have several connections with local community outreach programs and give workshops and concerts in other locations in Rotterdam and The Netherlands, like Buurtwerk, homes for the elderly, and the AZC.
Finally, we also continue to perform in classical music venues like the Pelgrimvaderskerk and give audiences the traditional classical music concert experience as well but we always hope some of our audience from outreach and casual venues will attend as well!